Hi, I'm Sadie.
I'm a senior graphic designer with over a decade of experience across editorial, brand, and product design. I currently lead visual work at KiwiCo across product experience, instructional content, and brand – work that spans from concept through production.
To me, design is about finding the clearest, most human way to communicate an idea. I'm most drawn to taking something genuinely complex and making it feel effortless for the person on the other side of it.
I built and run our team's AI-assisted content workflow, bridging technical and editorial teams without losing human judgment at any stage – I also lead a recurring AI segment for our broader design team. Beyond my own projects, I increasingly work with junior designers on their work directly – shaping hierarchy, structure, and direction.
I’m authorized to work in both the US and the UK.