Project Overview
I produce a range of digital marketing assets for Amplitude, from ebooks and promotional graphics to illustrated assets. For ongoing campaigns, I translate content from marketing managers, project managers, and copywriters into polished, on-brand digital assets, working with the creative director to ensure visual consistency across formats and channels.
Design Approach
This work is all about making complex content look clear, approachable, and on-brand. I design ebooks that balance hierarchy and readability, turning technical or product-heavy material into layouts that feel engaging and easy to follow. I also create social and display graphics that adapt seamlessly across formats, and light illustrations to add a touch of warmth and personality to campaigns.
Much of the challenge (and honestly, fun!) comes from working independently: hunting down or recreating assets, figuring out what works visually, and jumping into a new brand system with minimal onboarding. It’s a chance to be resourceful and flexible, finding creative ways to keep everything polished, consistent, and ready for launch.
Key Takeaways
This work has been a masterclass in jumping in, figuring things out, and keeping designs polished under minimal direction. I’ve sharpened my ability to quickly get up to speed on a new brand system, translate technical content into clear, engaging visuals, and adapt assets across formats without missing a beat. Above all, it’s reinforced how much I enjoy finding creative solutions on the fly and bringing solutions to the team, balancing consistency, clarity, and fun, even in high-volume, fast-moving marketing work.